As the National Basketball season is about to tip-off, the league and its teams have done a better job than ever of embracing the power of technology in spreading the word about their opening clashes. In the near future, we will be analysing the social media presences of each team (twitter, facebook, website etc), but today, take a look at some of the television advertisements that are pulling the fans in.

NBL Season Launch: “It Goes Off”

(A longer version of this commercial, with player footage, can be found at this nbl.com.au link)

ONE HD Season Launch

Gold Coast Blaze season launch (this was a late inclusion to this post, despite it being the original reason I wrote it! This one takes the cake as the best advert out there)

Wollongong Hawks v Gold Coast Blaze

Sydney Kings v New Zealand Breakers

And a slightly less official-looking NBL video that promotes the upcoming season (found on youtube):

The Townsville Crocs have the best intro video ever (including Luke Schenscher as Luke Skywalker!)

And something a little different: the Adelaide 36ers involved in a review of the NBA 2K11 video game