Amar’e Stoudemire is assisting PETA in the fight against animal cruelty. In this video he talks about his love of animals, behind-the-scenes of his photo shoot for the promotion.

PETA, or People for the Ethical Treatment of Animals, primarily gains publicity in its efforts to stop the sale of animal fur in the rag trade. Stoudemire is not the first to lend a hand in PETA’s campaigns. Other campaigners include:

Keely Hazel, the famous British “Page 3” model

Keely Hazel

Sir Roger Moore against the cruel practice of foie gras farming

Eva Mendes talks about the cruelty in the fur industry