Kobe Bryant has had enough. And when he puts his foot down, you know he means it. Or as he says, “c’mon man, when I go after it, I go after it.” 

Whilst you may assume that the Black Mamba would be in relaxation mode right now, with the NBA Finals in progress and his Los Angeles Lakers not being part of it, instead he has been busy. 

Yesterday we saw Bryant testing out a demo of NBA 2K12 at the E3 gaming convention, and today, along with his wife Vanessa, Kobe addresses a much more important issue: homelessness in Los Angeles, specifically the Hollywood area.

The Bryants have just founded the Kobe & Vanessa Bryant Family Foundation, “dedicated to improving the lives of youth and families in need.” And one of their first projects has been to target the problem of homelessness in youth.

Watch video footage of Bryant’s press conference to launch the initiative below. You have to admit, whether you like or dislike Bryant, he is as smooth and eloquent as they come amongst NBA players. In addition, he must be commended for his good work here, where he could instead be sitting back enjoying his offseason.

 

Read more at the Los Angeles Times blog.