Basketball Australia today announced that And 1 would be the exclusive apparel partner to the National Basketball League. The four year deal which has been signed, has been made with Fiddes Enterprises, the Australian distributor of And 1 products.
It has been some time since NBL merchandise was readily available across the country, so this announcement will be a welcome one from Australian basketball fans.
Aaron Flanagan, the NBL’s General Manager of Sales and Marketing, said And 1 was the perfect fit with the NBL brand.
“We went through an exhaustive process to identify the best possible partner for our apparel program,” said Flanagan. “Following the successful relaunch of the NBL last year, the securing of the free-to-air partnership with Network Ten and the re-entry of the Sydney Kings into the league for 2010, the opportunity to develop an industry wide apparel partnership was another significant step forward in rebuilding the equity and confidence in the NBL brand.After reviewing submissions from the major players in sports apparel, it became clear that And 1 was the right choice for the NBL.”
Fiddes Enterprises is run by Peter Fiddes, who has a long association with providing apparel to the NBL over the years. Indeed, this agreement will once again cover all nine NBL teams’ apparel, both on and off the court. According to the press release, And 1 will also invest significantly in marketing the NBL-licensed products which will be retailed.
