Chinese sportswear emerging giant, Li-Ning are gradually making their mark across the world. In 2007 they signed on with the Argentine national basketball program as their sportswear sponsor; this coming in addition to their sponsorship of the Spanish squad. Other basketball stars who have been linked to Li-Ning through sponsorship deals include Shaquille O’Neal, Baron Davis, José Calderon, Damon Jones and Chuck Hayes.
Li-Ning is slowly attempting to take on the likes of Nike and adidas. Interestingly, Li-Ning opened their US headquarters in Portland, Oregon in January, 2010 — the same place as the longstanding headquarters of the competitor with a very similar swoosh-like logo…
Argentina and Spain will wear Li-Ning at least through the 2012 London Olympics, under their current agreements. Check out this latest commercial spot for Li-Ning in collaboration with the Argentina national basketball squad (including Luis Scola and Carlos Delfino).
